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Session Description

Improve the Readability of Your Proposals in Four Easy Steps

Proposal reviewers are notoriously impatient. Nonetheless, we often hand them dense proposals filled with jargon, complex sentences, and endless paragraphs. Proposals that are hard to read-and hard to score. There is a better way. In this session, you'll learn why readability is critical to getting your message across. You'll learn how to measure the readability of your proposals using a variety of tools. Then, you'll learn four easy ways to significantly improve readability. Bonus: You'll learn how improving readability helps you comply with the Federal Plain Language Guidelines.

Presenter Bio

Samantha Enslen, CF APMP
President
Dragonfly Editorial

Samantha Enslen, CF APMP, runs Dragonfly Editorial, an agency that provides writing and editing to customers worldwide. She is the former editorial manager for CSC and a former contributing editor to the Editorial Eye. She is also an award-winning writer who has been recognized for her websites, brochures, features and white papers. Sam is on the executive board of the American Copy Editors Society and is the managing editor of Tracking Changes, ACES' quarterly journal.

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