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Session Description

Lessons from the Newsroom, or, The Daily Planet-Front Page News

What would Perry White think of your proposal writing? Would you make front page news? You may not be Lois Lane chasing fires, robberies, runaway circus tigers, or Super Villains threatening the world. Yet, you can make your proposal writing newsworthy. This workshop will reveal the basics of journalistic newswriting and newspaper editing styles. With some advertising copywriter spin for fun. In this interactive workshop we will simulate a fast paced newsroom on deadline. Role playing will facilitate a news reporting challenges with visuals. Application to proposal writing stages. This workshop will inform AND provide interactive assignments in a daily newspaper setting.

  • Write a punchy, active, newsy "lead" sentence in 10 words or less
  • The Fab Five- WWWWH
  • The reverse figure 6
  • The inverted triangle
  • Copywriter tips tell the benefits first
  • Lessons from Hemingway, Hunter Thompson, Woodward & Bernstein, and Kurt Vonnegut

Presenter Bio

Jennifer Roberts, CF APMP
Proposal Manager
ManTech

Seasoned proposal manager, second career. Former Chicago newspaper reporter during the days of the Grant Park riots. Contributor to Chicago Sun Times during college. I managed business in the deadline-driven newspaper industry for 15 years of my career, including the Chicago Sun-Times, Knight-Ridder, and Times-Mirror, and B2B industry magazines. Fast paced ad copywriter on deadlines. BS and Masters studies in Journalism; University of Iowa Writers Workshop.

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