Proposal Writing: Getting from Good to Great
As APMP professionals, we embrace quality standards and best practices in proposal writing. These standards are timeless and proven - applying these standards increases our probability of winning! This session will include experts in proposal writing best practices from a variety of generations - old-timers and newcomers to the industry. Learning to write compliant, compelling, and customer-focused content can be learned. We will show and discuss examples of good, better, and best proposal writing examples. We will define and discuss: Compliance; Responsiveness; Strategy; Competitive Position; Quality of Writing; Visualization; and Page Layout and Design as they relate to the APMP Body of Knowledge and best practices.
Brad Douglas, CF APMP
President & CEO
Mr. Douglas is a proven business development leader with over 30 years of experience in marketing, business development, capture management, sales, proposal development, and executive leadership. He has helped many companies compete for and win strategic contracts, both in the business-to-Government and business-to-business sectors. He is a strategic thinker with best practice knowledge and an ability to implement business development initiatives.
David Foster, CF APMP
Senior Vice President, Proposal Development
Cushman & Wakefield
Vice President of Business Development and Engineering
Anita Lee Wright, CP APMP
Manager, Proposal Support Operations
Diane Wurzer, CP APMP
Vice President-Proposal Operations
Diane has over 16 years of proposal and grant writing experience. She is Vice President of Proposal Operations for MAXIMUS, Inc., where she leads a team of proposal managers and writers who lead and develop proposals for various health and human services, federal services, and international business divisions. She achieved her APMP Foundation Certification in 2011 and her Practitioner Certification in 2015. She presented at last year's Bid & Proposal Con in Boston...and she is fun...
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