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Session Description

Re-writing Bad Writing

Are you spending too much time re-writing poorly written proposals? The Lohfeld Consulting Group Team presents an interactive session to help attendees diagnose examples of bad writing and develop plans for improving the writing quickly. The Team will share how we triage proposal sections using our strengths-based solutioning techniques to capture the evaluators’ attention. Attendees will have a chance to evaluate poorly written proposal text, apply our proposal re-writing guidelines, and score their re-written text to verify it will earn the highest ranking.

Presenter Bios

Brenda Crist, CPP APMP Fellow
Managing Director
Lohfeld Consulting Group

Brenda Crist, CPP APMP Fellow, is Managing Director at Lohfeld Consulting Group and has 25+ years of capture and proposal management experience. As a Lohfeld Consulting staff member for the past eight years, she has helped customers develop high scoring proposals that win contracts. She is an APMP Fellow, APMP Foundation Certification Trainer, Former Chapter Chair of the Year, and currently an APMP Chesapeake Chapter Board Member.

Maryann Lesnick, CP APMP
Managing Director
Lohfeld Consulting Group

Maryann Lesnick, CP APMP, is a Managing Director with the Lohfeld Consulting Group, with 30+ years' business development, writing, editing, capture, proposal, project, and quality management experience. For APMP-NCA: Membership chair (2016), chapter president (2014-15), vice president (2012-13), Logistics chair (2011), and Boot Camp chair (2010). She is a Practitioner Level APMP certification mentor, ACT-IAC Fellow, certified Microsoft Office specialist, certified scrum master, and she has a B.S. in Mathematics and a Master’s Degree in Interdisciplinary Studies.

Julia Quigley, CF APMP
Operations Coordinator
Lohfeld Consulting Group

With a Master's in Rhetoric and Composition, she has created proposal writing strategies and conducted training to help subject matter experts understand how to respond clearly and compellingly to solicitation requirements. Prior to joining Lohfeld Consulting Group, Julia managed proposals for federal contractors and taught persuasive writing classes at Texas State University. She applies the lessons she taught as well as lessons learned to all her proposal and training projects.

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