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Session Description

Understanding and Communicating the Science of Good Page Design

When it comes to page design, everyone (and their brother) has an opinion. But strong page design is not just a matter of taste - there are best practices. In this session, we will walk through the key elements of strong page design along with a discussion on why each of them is essential. Perhaps more important, we will discuss how we can communicate these principles to subject matter experts, sales staff, and executive management. Participants in this session should leave with an understanding of key design principles and well equipped to apply these lessons and become an advocate for good design. Come prepared to participate, learn, and laugh (not necessarily in that order).

Presenter Bio

Bruce Farrell
Proposal Manager
Plante Moran

Bruce Farrell is a Proposal and Presentation Specialist for the Management Consulting group of Plante Moran and he has been working in business communications and development for over twenty years. He has designed documents for a variety of organizations and frequently speaks to groups about print, presentation, and web design. Bruce is currently President of the Greater Midwest Chapter of APMP.

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