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Session Description

Writing to Get Past the Newbie Evaluator

Due to retirement, turnover, and noncompetitive labor rates, seasoned proposal evaluators in government contract offices are not being retained. As a result, the first reader of your proposal volume is likely to be an entry-level person. This person might not only be new to contracting practices, but also might not be entirely comfortable with RFP structure and processes. Their understanding of specific subject matter and task areas may be entirely academic and not field-tested. This presentation suggests strategies for making sure that your organization's competitive strengths and value propositions will be judged as compliant and persuasive by readers who might not have the time or the inclination to read every word you've submitted.

Presenter Bio

Gerald Jones
Founding Partner
La Puerta Consulting

Gerald Everett Jones has managed major proposal and business analysis projects in government, healthcare, and commercial sectors. He is author of more than 25 business and technical books, including How to Lie with Charts and PMP Certification for Dummies, as well as six novels. He has an extensive background in IT systems development. His past presentations at APMP Bid & Proposal Con have been consistently top-rated. He is also host of the GetPublished! Radio podcast.

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