Our mission is to “Advance the arts, sciences, and technologies of new business acquisition and to promote the professionalism of those engaged in those pursuits.”

The core of our mission and our organization is proposal-related. The broader mission of APMP includes the entire new business acquisition cycle, while maintaining proposals as the cycle core. New business acquisition encompasses marketing, business development and acquisition activities from early marketing positioning through negotiations and award. APMP recognizes that as proposal professionals, all members are dedicated primarily to the successful execution of one or more of the diverse activities involved with proposal execution.

We further recognize that including new business acquisition as a part of our mission provides an opportunity to expand knowledge and capability for our members, providing them with information regarding the entire business acquisition cycle.