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Benchmarks in Price-to-Win and Competitive Analysis Capability
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Benchmarks in Price-to-Win and Competitive Analysis Capability

Online Training Tutorial

When: August 6, 2014
11:00 am - 1:00 pm ET
Where: Online Training Tutorial

Online registration is closed.
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APMP Members: $79 USD / Non-members: $129 USD    

Learn the secrets for implementing and maintaining an organizational capability in Price-to-Win (PTW) and Competitive Analysis (CA) within your Business Development (BD) operation. Leverage what we’ve learned from leading practitioners in this essential discipline for competitive advantage:

  1. Identify industry best practices. The study identified best practices currently in use by industry leaders relative to processes, tools, and techniques applied to developing PTW/CA capability.
  2. Explore organizational approaches. Our research investigated approaches being used by industry leaders to maintain internal capability to perform PTW/CA activities in a disciplined, efficient, and cost-effective manner.
  3. Address critical success factors. Research outcomes include recognition of several essential pre-requisites for success in establishing and operating an effective PTW/CA with a high-performing company.

All registrations include the Benchmark Study on Implementing PTW/CA Capability in a Company and a training slide deck. 

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