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Social Media Strategies & Tactics: How to Get Creative & Connect In the New Government Market
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This event will inform attendees of the current social media landscape in Government contracting and demonstrate how it can be used for maximum results. Participants will leave with a greater understanding of the current social media landscape, how to evaluate which social platforms are the best fit for their organization's strategic goals, and how to measure the impact of their social campaign efforts.

5/20/2015
When: May 20, 2015
5:30-8:30 PM
Where: Westin – Tysons Corner
7801 Leesburg Pike
Falls Church, Virginia  22043
United States
Contact: Lisa Pafe
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Selling to the Government has never been easy; in today’s tight market it’s become even harder. Social media marketing is a creative and effective way to reach your audience, that is often far less expensive than traditional marketing. But in a niche market such as Federal contracting, do we really need to use social media? How do you know where to focus your efforts for maximum ROI? How do you measure success? This event will inform attendees of the current social media landscape in Government contracting and demonstrate how it can be used for maximum results. Participants will leave with a greater understanding of the current social media landscape, how to evaluate which social platforms are the best fit for their organization's strategic goals, and how to measure the impact of their social campaign efforts.

Moderator Joyce Bosc, founder of Boscobel Marketing Communications, Inc. with panelists Mark Amtower, Government Market Master and LinkedIn guru; Douglas Burdett, the host of The Marketing Book Podcast; Naveen Krishnamurthy, Founder & CEO of RIVA Solutions; Jessica Primanzon, Senior Manager on the Global Field Marketing Team at Deltek; and Valeria Quinonez Communications Director for AOC Key Solutions.

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