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APMP UK Guildford Event: Write more compelling proposals by using Aristotle’s persuasive appeals
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APMP UK Guildford Event: Write more compelling proposals by using Aristotle’s persuasive appeals

Aristotle created his seminal work, On Rhetoric, over 2,300 years ago. It included his theory of the three persuasive appeals: ethos (credibility), pathos (emotion) and logos (logic). Today this work is still regarded as a bible for public speakers, but the three appeals can be applied to any form of communication – including proposals. This interactive session will consider each of the three appeals and how we can bring them to life on the page.

3/8/2016
When: Tuesday 8th March 2016
6pm - 8pm
Where: Ericsson Ltd
Unit 4
Middleton Gate
Guildford GU2 8SG
United Kingdom
Presenter: Sarah Hinchliffe
Contact: Events Team

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 Invitation to attend this free APMP UK March event in Guildford:

Ethos, Pathos, Logos:
Write more compelling proposals by using 

Aristotle's three persuasive appeals 

Speaker: Sarah Hinchliffe, i4 Sales Performance

Kindly hosted by:

Ericsson 


Tuesday 8th March 2016     |     Guildford, Surrey


Ethos, Pathos, Logos:
Write more compelling proposals by using 
Aristotle’s three persuasive appeals

Sarah Hinchliffe

Aristotle created his seminal work, On Rhetoric, over 2,300 years ago. It included his theory of the three persuasive appeals: ethos (credibility), pathos (emotion) and logos (logic). Today this work is still regarded as a bible for public speakers, but the three appeals can be applied to any form of communication – including proposals. This interactive session will consider each of the three appeals and how we can bring them to life on the page.

Sarah Hinchliffe has over 30 years' selling experience, from field sales through to director level. A freelance bid professional and certified Shipley trainer, Sarah is passionate about building compelling proposals that captivate their readers. She is an APMP Professional, achieved through her ongoing series of articles in the Institute of Sales and Marketing Management magazine Winning Edge.

The excellent feedback from Sarah's session at last year's APMP UK Conference included:

"… I'd never thought of proposal responses written with this breakdown before.  Excellent …”

"… presented really well and I was kept interested throughout  …”

"… I loved the way Sarah explained the best way to get the message across under the Ethos, Pathos, Logos styles. Everything she said was reinforcing what most of us already know about how we should be writing in bids, but the way she explained it was fresh and interesting …” 

Book your free place here



Date: 
Tuesday 8th March 2016

Venue:    Ericsson Ltd, Unit 4, Middleton Gate, Guildford, Surrey, GU2 8SG

The Ericsson postcode takes you to the goods delivery entrance. 
Continue to the next entrance on the left for the car park.

Schedule:  

18:00-18:30 - Welcome, networking and refreshments

18:30-19:30 - Presentation and questions

19:30-20:00 - Networking

There is no charge at attend this event, however if you are unable to attend, please contact us so we can adjust catering and offer your place to the waiting list.

When booking, please enter your details as they should appear on your name badge (i.e. not all lower case) as the data is merged directly to produce the labels. 

Please let us know if you book and are later unable to attend.

Slide decks and reviews of previous APMP UK events can be seen on the APMP UK website.

Attending an event earns you 5 CEUs.  You should maintain your own CEU records. 


We look forward to seeing you there,

APMP UK Events Team

APMP UK

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