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APMP Webinar - How to Market to the Government
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2/26/2016
When: 04/20/2016
Where: United States


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How to Market to the Government
Join us to explore a six-phased approach to crafting the perfect marketing strategy for your business. 

Wednesday, April 20, 2016  
1 p.m.  – 2 p.m. ET USA

APMP Members: Free
Non-members: $75!

Marketing to government prospects involves communicating your differentiators through key marketing materials, including you capabilities statement, website, and business collateral. But before you even touch your marketing material, you must first understand how to build a marketing strategy. This session walks attendees through a six-phased approach to crafting the perfect marketing strategy for your business. Attendees will learn how to identify and understand your ideal customer, research your competition, choose a niche or multiple niche areas to focus on, how to map your commercial capabilities over to government requirements, and ultimately create your marketing materials. 

Presenter Michael LeJeune is a partner and Federal Access Program Manager for RSM Federal.