Print Page   |   Your Cart   |   Sign In   |   Become a New Member
APMP Webinar: How to Market to the Government
Tell a Friend About This EventTell a Friend
 

Join Michael LeJeune of RSM Federal as he explores a six-phased approach to crafting the perfect marketing strategy for your business.

4/20/2016
When: 04/20/2016
1:00 PM EST
Where: United States
Contact: APMP Membership
866-466-2767

« Go to Upcoming Event List  

How to Market to the Government
Join us to explore a six-phased approach to crafting the perfect marketing strategy for your business. 

This event has passed. You can register to view a recording of this webinar here.

APMP Members: Free
Non-members: $75!

Marketing to government prospects involves communicating your differentiators through key marketing materials, including you capabilities statement, website, and business collateral. But before you even touch your marketing material, you must first understand how to build a marketing strategy. This session walks attendees through a six-phased approach to crafting the perfect marketing strategy for your business. Attendees will learn how to identify and understand your ideal customer, research your competition, choose a niche or multiple niche areas to focus on, how to map your commercial capabilities over to government requirements, and ultimately create your marketing materials. 

Presenter Michael LeJeune is a partner and Federal Access Program Manager for RSM Federal. 

RELATED PRODUCTS
Association Management Software Powered by YourMembership.com®  ::  Legal