Making it Count: the Effective Executive Summary
Recorded June 2016
APMP Members: Free
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Dick Eassom, CF APMP Fellow
Vice President, Corporate Support, SM&A
An effective Executive Summary is one of the most important parts of your proposal. It sets a positive, confident tone for the evaluators, and helps them sell you as the winner. It may not be scored like your technical and management content, but all your customer’s decision makers will read the Executive Summary first. Sometimes that’s all that they read, so it better be good, and create a positive impact for your company and your solution. This presentation provides an introduction into the best practices for creating effective proposal Executive Summaries.
Attendees will understand the steps to developing an effective Executive Summary to create a positive image for their companies with proposal evaluators!
This is an introductory-level topic for those relatively new to proposals, or for those who would like a refresher on Executive Summaries.
About the Presenter
Dick Eassom is a Vice President at SM&A, a certified APMP Fellow, past APMP CEO, recipient of the APMP Founders’ Award, and a presenter at thirteen APMP Annual International Conferences and numerous APMP chapter events. Dick authored over 40 “Wordman’s Production Corner” articles published in the APMP Perspective, and has over twenty years’ experience developing and leading proposals of all shapes and sizes to a wide variety of market sectors in the USA, UK, Canada, Australia, and Germany.