Thursday, May 29, 2014 | 9:40 AM - 10:40 AM
Your Proposal Packaging
and Marketing Director,
Cardelli Proposal Binders
Partner and Design Director, Paolo Cardelli Proposal Binders
For proposals submitted in print, the packaging always creates a first impression about the submitting company. When the packaging matches the functionality proposed, then the proposal will be easier to review and create a much more favorable impression. We will cover many proposal packaging options that all proposal managers should consider for their proposals. In this day of advanced technology, proposals can even include a DVD player or an iPad pre-loaded with videos and presentations to introduce the proposal material.
The techniques presented will most likely be favored by commercial proposal managers, as opposed to government proposals where there are often strict limitations on the packaging that can be used for proposals.
Yavuz Arik is a partner and Marketing Director at Paolo Cardelli Proposal Binders. He has worked as Marketing Director for 10 years, and also as a consultant for energy companies. He has a degree in Industrial Engineering from Bogazici University, and a master's degree in Economics from Georgetown University.
Serdar Sirtanadolu is a partner and Design Director at Paolo Cardelli Proposal Binders. Prior to forming the brand, he worked for prominent DC advertising agencies as Art Director for over 10 years. He's a frequent juror in design competitions, and does workshops at design schools. Serdar holds two degrees in Advertising Design and Fine Arts from the University of The District of Columbia in Washington, DC.
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