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Friday, May 29, 2015 | 10:50 AM - 11:50 AM
Grand Ballroom B


The Commonly Overlooked First Impression: Q&A

Tara Barbieri
Director, Program Sales, CDW-G

It’s been said "you never get a second chance to make a first impression.” This session covers how to leverage the Q&A portion of proposals effectively—ways to avoid making a bad first impression with your prospect, how to employ strategic tactics to Q&A writing normally reserved for the core proposal offer, and navigate the dynamic of competition when your prospect has published Q&A.



Tara Barbieri is a recognized authority on contract selling within the IT industry. Her experience with capture strategy, proposal creation, and contract management drives consistent revenue growth across the Public and Corporate market segments. Tara has launched and directed contract departments at two Fortune 500 firms and has nearly twenty years of program selling experience.

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Tara Barbieri
Tara Barbieri


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