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CAPTURE & BUSINESS DEVELOPMENT | Introductory Level

Wednesday, May 27, 2015 | 3:50 PM - 4:50 PM
Grand Ballroom A


Lies Legal Told You: 11 Insider Tips to Help You Steer Clear of the Lawyers... and of Losing the Bid

Christopher Sant, Esq.
Attorney and Proposal Consultant, Christopher Sant, Esq.

"Legal won’t let us put stuff like that in.” "I heard you can get sued if you use the client’s logo.” "Oh, we never quote customers.” Wouldn’t it be nice to finally get the real scoop on what you can and can’t say in a proposal? What evidence you can cite, what you can quote, and even when you can mention the competitor? Christopher Sant, litigator and son of proposal giant Dr. Tom Sant, lays out the 11 most important tips that proposal writers need to know to both avoid the legal department and avoid losing the bid. This discussion features tons of practical information (and a few lawyer jokes) on:
  • Why we impose constraints on ourselves
  • Why lawyers do what they do
  • What you can and can’t include
  • How to push back


Christopher Sant is a graduate of Stanford Law School and editor of Dr. Tom Sant’s best-selling proposal books. In the legal field, he won a path-breaking decision on First Amendment protections, was honored by the California Bar Board of Governors, named "Consumer Lawyer of the Year,” and won his first million dollar judgment at 32. In business, he has consulted with some of America’s most successful companies. He is author of the forthcoming book "Supernatural Salesmanship: Selling Secrets from the Kings of the Courtroom So You Win More, Earn More, and Kick Ass More."       

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Christopher Sant
Christopher Sant, Esq.


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