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CAPTURE & BUSINESS DEVELOPMENT | Introductory Level

Friday, May 29, 2015 | 10:50 AM - 11:50 AM
Cirrus


The $5 Focus Group: Can 15 Minutes Make Your Proposals 15% More Persuasive?

Christopher Sant, Esq.
Attorney and Proposal Consultant, Christopher Sant, Esq.

Wouldn’t it be great if you could test your proposal text with real buyers before you ever put it in a proposal? If you could scientifically test for the most persuasive way to get your message across? Well, you can. And all for under five bucks. This presentation will show you how to harness the power of the crowdsourcing internet marketplace called Mechanical Turk. By linking this service with simple, yet powerful survey methodology, you can produce statistically valid, incredibly useful data on how to craft the most persuasive proposal. Nothing like this has ever been applied to proposal writing before.



Christopher Sant is a graduate of Stanford Law School and editor of Dr. Tom Sant’s best-selling proposal books. In the legal field, he won a path-breaking decision on First Amendment protections, was honored by the California Bar Board of Governors, named "Consumer Lawyer of the Year,” and won his first million dollar judgment at 32. In business, he has consulted with some of America’s most successful companies. He is author of the forthcoming book "Supernatural Salesmanship: Selling Secrets from the Kings of the Courtroom So You Win More, Earn More, and Kick Ass More."

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Christopher Sant
Christopher Sant, Esq.


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