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Business Development

Thursday, May 29, 2014 | 10:00 AM - 11:00 AM
Chicago 9

Destination 3.0

Ginny Carson, CF APMP
Business Development Resource Center Manager, Life Cycle Engineering


Business Development excellence culminates in a powerful proposal, but it begins well before the RFP is released. Find out how one company took on the Business Development Capability Maturity Model and committed to applying both repeatable and defined business development (BD) practices. Ginny Carson will tell the engaging story of how a strong organization with an enviable culture attempted to strengthen its BD practices without breaking its entrepreneurial spirit. You will hear the inside scoop on launching an initiative, designing and implementing a process, reassessing the organization and continuing to measure the benefits of using Level 3 BD best practices.

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Ginny Carson

Ginny Carson advocates for increased return on investment (ROI). Her career work in Sales, Marketing and Business Development represents her passion for maximizing effectiveness in business growth. Currently, Ginny serves as the Manager of the Business Development Resource Center (BDRC) at Life Cycle Engineering. The BDRC functions include BD Process Development and Support, Competitive/Market Intelligence Gathering or Research, Strategic Opportunity Identification and Development, Account Management Support, Opportunity Capture Planning, and Proposal Support. Ginny Carson is a SC native, avid runner, occasional triathlete, dedicated wife and mother to two children (who challenge her passion for effectiveness and ROI each day).


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