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PROFESSIONAL DEVELOPMENT | Introductory Level

Thursday, May 28, 2015 | 10:00 AM - 11:30 AM
Willow AB


Proposal Win Lab

Brenda Crist, CPP APMP Fellow
Managing Director, Lohfeld Consulting Group, Inc.

Proposal Win Lab presents a fully interactive and fast-paced presentation in which participants compete against each other to re-write their proposals after receiving a losing debrief from the customer. The attendees will be given five best practices to guide the re-write of their one page proposals. Attendees will test their ability to quickly acquire information, select a partner, access the competition, respond to a last minute change in requirements, and review a proposal. They will exchange and score each other’s proposals at the end of the competition. Attendees will take away practical processes for developing high scoring proposals, methods for mitigating risks, and tips for saving bid and proposal time and money.



Brenda Crist, CPP APMP Fellow, has 25 years of experience providing capture, proposal, and program management support for information technology companies serving the Federal market. She is currently the Managing Director, Strategic Solutions at the Lohfeld Consulting Group. Prior to becoming a full-time proposal professional, Ms. Crist held management roles at OAO Corporation and Harris Corporation. She is a former President of the APMP National Capital Area Chapter and a speaker at several APMP National Conferences. She holds a Master’s Degree in Public Administration, is an APMP Fellow, and is certified at the APMP Professional Level.        

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Brenda Crist
Brenda Crist


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