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Commercial Proposal Management Best Practices

Tuesday, May 27, 2014 | 1:00 PM - 2:00 PM
Chicago 10

Persuasive Writing - Achieving Client Focus with the Magic of ISBP

Nigel Dennis, CPP APMP
Director, Bid Write Pty Ltd


We all know that client focus is essential in proposal submissions. But how do we practically achieve it? What if there was a magic tool, a fundamental principle, that helped us to achieve it every single time? The ‘ISBP’ principle is that tool. It is simple to learn, easy to understand and can be applied at many levels of a proposal submission: - When forming the overall bid strategy (and a good start for Executive Summaries). - When structuring a major section. - When responding to a specific question or evaluation criterion. - When responding to a component of one section. You can also use the ISBP principle to overcome writer's block and define a clear response structure to start writing that first draft. Come along to this interactive workshop where you can see the magic with your own eyes as you are shown step-by-step how to transform a writing disaster into a client focused masterpiece.


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Nigel Dennis

Nigel wrote his first proposal in 1994 and has since helped organizations win billions of contract dollars across many industries. He started the Australia and New Zealand chapter in 2008 and has served on the chapter board every year since then. He also served on the APMP international board for 3 years from 2011 to 2013. Nigel is a certified APMP proposal professional and has previously presented at four APMP international conferences.


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