Tuesday, May 27, 2014 | 1:00 PM - 2:00 PM
Writing - Achieving Client Focus with the Magic of ISBP
Nigel Dennis, CPP
Bid Write Pty Ltd
We all know that
client focus is essential in proposal submissions. But how do we practically
What if there was a magic tool, a fundamental principle, that helped us to
achieve it every single time?
The ‘ISBP’ principle is that tool. It is simple to learn, easy to
understand and can be applied at many levels of a proposal submission:
- When forming the overall bid strategy (and a good start for Executive
- When structuring a major section.
- When responding to a specific question or evaluation criterion.
- When responding to a component of one section.
You can also use the ISBP principle to overcome writer's block and define a
clear response structure to start writing that first draft.
Come along to this interactive workshop where you can see the magic with
your own eyes as you are shown step-by-step how to transform a writing
disaster into a client focused masterpiece.
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wrote his first proposal in 1994 and has since helped organizations win
billions of contract dollars across many industries.
He started the Australia and New Zealand chapter in 2008 and has served on
the chapter board every year since then.
He also served on the APMP international board for 3 years from 2011 to
Nigel is a certified APMP proposal professional and has previously
presented at four APMP international conferences.