Wednesday, May 27, 2015 | 10:00 AM - 11:30 AM
Grand Ballroom B
Writing Part 2: The Magic of ISBP Applied - Drafting Compelling Responses in 3
Nigel Dennis, CPP APMP
Director, Bid Write Pty Ltd
Persuasive Writing Part 1 at Bid & Proposal Con 2014 (Chicago), attendees
learnt of the powerful "ISBP” technique for persuasive writing. Given the huge
popularity of that session, Persuasive Writing Part 2 now shows attendees how
ISBP can be systematically applied. For those who missed Part 1, a brief recap
of ISBP will be provided at the start of the workshop. Part 2 will then use
ISBP to examine and apply a three step "ABC” drafting process to produce a
compelling and powerfully persuasive response to almost any RFT qualitative
Step 1: Overcoming writer’s block to quickly produce a "first
draft” outline.Attendees will leave this interactive workshop having been
shown a powerful and practical technique that unfolds before their eyes.
Step 2: Building on this structure to develop a substantial
and compliant draft.
Step 3: Refining the draft to produce a compelling and
Nigel Dennis, CPP APMP, wrote his first proposal in 1994 and has since helped organisations win
hundreds of bids and billions of contract dollars across most industries.
As a certified APMP proposal professional, he is considered
a leading proposal consultant in Australia.
He started the Australia and New Zealand chapter in 2008 and
has served on the chapter board every year since then.
He also served on the APMP international board for 3 years
Nigel’s ISBP presentation last year scored 4.8 out of 5.
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