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COMMERCIAL | Introductory Level

Wednesday, May 27, 2015 | 10:00 AM - 11:30 AM
Grand Ballroom B


Persuasive Writing Part 2: The Magic of ISBP Applied - Drafting Compelling Responses in 3 Easy Steps

Nigel Dennis, CPP APMP
Director, Bid Write Pty Ltd


In Persuasive Writing Part 1 at Bid & Proposal Con 2014 (Chicago), attendees learnt of the powerful "ISBP” technique for persuasive writing. Given the huge popularity of that session, Persuasive Writing Part 2 now shows attendees how ISBP can be systematically applied. For those who missed Part 1, a brief recap of ISBP will be provided at the start of the workshop. Part 2 will then use ISBP to examine and apply a three step "ABC” drafting process to produce a compelling and powerfully persuasive response to almost any RFT qualitative question.
Step 1: Overcoming writer’s block to quickly produce a "first draft” outline.
Step 2: Building on this structure to develop a substantial and compliant draft.
Step 3: Refining the draft to produce a compelling and persuasive response.
Attendees will leave this interactive workshop having been shown a powerful and practical technique that unfolds before their eyes.



Nigel Dennis, CPP APMP, wrote his first proposal in 1994 and has since helped organisations win hundreds of bids and billions of contract dollars across most industries. As a certified APMP proposal professional, he is considered a leading proposal consultant in Australia. He started the Australia and New Zealand chapter in 2008 and has served on the chapter board every year since then. He also served on the APMP international board for 3 years from 2011. Nigel’s ISBP presentation last year scored 4.8 out of 5.

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Nigel Dennis
Nigel Dennis


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