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Software, Apps, Graphics, Production & Proposal Tools 

Wednesday, May 28, 2014 | 2:20 PM - 3:20 PM
Sheraton 1

Creating Readable Proposals in Four Easy Steps

Samantha Enslen
President,  Dragonfly Editorial


Proposal reviewers are notoriously impatient. Yet time after time, we hand them dense, complex, hard-to-read proposals. Proposals filled with jargon. Proposals laden with acronyms, never-ending sentences, and mile-long paragraphs.  There is a better way. In this session, you'll learn how to scientifically measure the readability of your proposal text. Then, you'll learn four easy ways to significantly improve readability.  Bonus: You'll also learn how enhancing readability helps your proposals and deliverables comply with the Federal Plain Language Guidelines and the Plain Writing Act of 2010.


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Samantha Enslen runs Dragonfly Editorial, an agency that provides writing and editing to customers worldwide. Her proposal clients include Booz Allen Hamilton, CSC, KeyLogic, and Decisive Analytics, just to name a few.  Sam spent 7 years as the editorial manager in CSC's proposal publishing group. She is also a former contributing editor to the Editorial Eye and an award-winning writer.   Sam site on the board of the American Copy Editors Society and speaks frequently at national events.


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