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Software, Apps, Graphics, Production & Proposal Tools 

Thursday, May 29, 2014 | 11:00 AM - 12:00 PM
Sheraton 1

Discover Your Design's Mind: How to Use Graphics to Support Your Winning Story

Alexandra Goodman
Consultant,  Creative Impact Consulting, LLC


Often times authors can be overwhelmed with thinking visually and fall into the habit of writing before considering how to visualize supporting elements to an audience. Often people don't realize that developing the graphic up front will save time, cerate congruency in the message, and not bore the reader/evaluator (we are all human, after all…. and a truly compelling story can get lost in a sea of text, or it can be enhanced with a graphic). Whether you consider yourself a "creative" person or not, a true test to articulating your technical solution is to be able to describe your solution and represent it visually. Don't be overwhelmed! I have simple guidelines that will keep your graphics from becoming afterthoughts and glorified placeholders. Discover your design's mind to create a winning proposal!

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Alexandra Goodman is owner of Creative Impact Consulting. With over 10 years of experience in graphic design and visual communications, her background encompasses a strong foundation of expertise: Graphic Design/Communication Design, Project/Proposal Coordination, Marketing, Layout/Desktop Publishing, and Account Management.  Working as a conslutant for various proposals and campaigns, her clients include small, mid-sized, and large companies ranging from Lockheed Martin to Chillin Music.


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