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Software, Apps, Graphics, Production & Proposal Tools

Tuesday, May 27, 2014 | 1:00 PM - 2:00 PM
Sheraton 1

The Rise of the "Infographic"

Colleen Jolly, CPP APMP Fellow
Principal, 24 Hour Company

Mike Parkinson, CPP APMP Fellow
Principal, 24 Hour Company

Harness the trend of infographics: visuals (or animations/videos) that combine several bits of quantitative information into easy-to-understand audience-appealing designs, ultimately used to sway them to an opinion, a course of action or a purchase. Explore trends and underlying psychology from around the world then apply those techniques on your next bid. We will review several static and animated infographics and dissect each into 3 components:

  • aesthetics/style
  • quantitative information
  • messaging: conscious/subconscious).

Then build a bid-specific infographic, discussing the challenges and solutions for creating quality materials on a bid-relevant schedule and budget, while recognizing what type of information is most pertinent to share using this method. This presentation takes the concept of "regular” proposal graphics and upgrades it to the popular, modern concept of an infographic, empowering proposal audiences to transform their executive summaries and/or key concept of operations graphics through the use of quantitative data and effective visual storytelling.



Colleen Jolly
, CPP APMP Fellow, a 14+ year proposal veteran, manages 24 Hour Company, a global visual communications company. Colleen is very active in the APMP and serves as the CEO of the international board, former Layout Editor for the APMP Journal and former Secretary of the NCA Chapter.  She is a frequent worldwide speaker and writer on creative and general business topics, and has spoken at most APMP conferences around the world.


As principal at 24 Hour Company, Mike Parkinson, CPP APMP Fellow has spearheaded multi-billion dollar projects & created thousands of graphics. Mike is a multi-published author & is often requested to speak at national conferences, large & small companies, & industry events. With >20 years’ experience, Mike helps others realize their goals of better visual communication. (His GetMyGraphic.com website & Do-It-Yourself Billion Dollar Graphics book are best practices used by proposal professionals.)

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Colleen Jolly
Colleen Jolly
Mike Parkinson
Mike Parkinson


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