Tuesday, May 27, 2014 | 1:00 PM - 2:00 PM
of the "Infographic"
Colleen Jolly, CPP
24 Hour Company
Mike Parkinson, CPP APMP Fellow
Principal, 24 Hour Company
Harness the trend of
infographics: visuals (or animations/videos) that combine several bits of
quantitative information into easy-to-understand audience-appealing designs,
ultimately used to sway them to an opinion, a course of action or a purchase.
Explore trends and underlying psychology from around the world then apply
those techniques on your next bid. We will review several static and animated
infographics and dissect each into 3 components:
- quantitative information
- messaging: conscious/subconscious).
Then build a bid-specific infographic, discussing the challenges and
solutions for creating quality materials on a bid-relevant schedule and
budget, while recognizing what type of information is most pertinent to share
using this method.
This presentation takes the concept of "regular” proposal graphics and
upgrades it to the popular, modern concept of an infographic, empowering
proposal audiences to transform their executive summaries and/or key concept
of operations graphics through the use of quantitative data and effective
Colleen Jolly, CPP
APMP Fellow, a 14+ year proposal veteran, manages 24 Hour Company, a global
visual communications company. Colleen is very active in the APMP and serves
as the CEO of the international board, former Layout Editor for the APMP
Journal and former Secretary of the NCA Chapter. She is a frequent worldwide speaker and
writer on creative and general business topics, and has spoken at most APMP
conferences around the world.
As principal at 24
Hour Company, Mike Parkinson, CPP APMP Fellow has spearheaded multi-billion
dollar projects & created thousands of graphics. Mike is a
multi-published author & is often requested to speak at national
conferences, large & small companies, & industry events. With >20
years’ experience, Mike helps others realize their goals of better visual
communication. (His GetMyGraphic.com website & Do-It-Yourself Billion Dollar Graphics
book are best practices used by proposal
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