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Software, Apps, Graphics, Production & Proposal Tools


Monday, May 26, 2014 | 2:00 PM - 3:00 PM
Chicago 9

That Creative Spark: What Visuals Can Do for Your Proposal

Brooke Manweiler
Marketing Specialist and Graphic Designer, CDM Smith

Are you challenged to find ways to differentiate your proposals from the competition?  Do you also struggle to come up with graphics to convey your message?  Visuals not only play an important role in capturing an audience’s attention — but entice them to want to fully absorb the content of your document. The way you use graphics within your proposals and qualification packages can serve as a differentiator in the eyes of your clients. In short, graphics can portray an idea quicker than the written word, thus your point is more quickly conveyed. This presentation will give you that creative spark to incorporate graphics and further tailor your submittal in four different ways: 1) Convey and Reinforce, 2) Break up the Space, 3) Organize, and 4) Simplify Complex Material.


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As a graphic designer and marketing specialist, Brooke Manweiler's affinity for both creativity and strategy go hand in hand within her career in the engineering and consulting industry. She energetically pushes the proposal process with teams for winning pursuits using the latest graphic inspiration and out-of-the box production methods. She strives to help engineers and her technical colleagues connect with their clients' needs through graphics and creative writing. She is based in Denver, Colorado.



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