Monday, May 26, 2014 | 2:00 PM - 3:00 PM
That Creative Spark: What Visuals Can Do for Your Proposal
Marketing Specialist and Graphic Designer, CDM Smith
Are you challenged to find ways to differentiate your proposals from the competition? Do you also struggle to come up with graphics to convey your message? Visuals not only play an important role in capturing an audience’s attention — but entice them to want to fully absorb the content of your document. The way you use graphics within your proposals and qualification packages can serve as a differentiator in the eyes of your clients. In short, graphics can portray an idea quicker than the written word, thus your point is more quickly conveyed. This presentation will give you that creative spark to incorporate graphics and further tailor your submittal in four different ways: 1) Convey and Reinforce, 2) Break up the Space, 3) Organize, and 4) Simplify Complex Material.
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