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Capture

Wednesday, May 28, 2014 | 1:00 PM - 2:00 PM
Chicago 8

The Art, Science, and Pitfalls of Capture Management

Bruce Morton, APMP Fellow
President, 2 Oceans Consulting


The presentation will address the art and science of capture management to achieve a high probability of win and will identify recurring problems and pitfalls and successful approaches to resolving them. Typical recurring problem areas include developing comprehensive and compelling win themes to achieve a competitive advantage; and insight and understanding of pricing strategy and associated levers and tools. The presentation will use real-life examples to address key strategic issues; address both new competitions and recompetes; and encompass the perspectives of large, medium, and small size businesses, both domestic and international.


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Bruce Morton
 
APMP Fellow & President, 2 Oceans Consulting. Prior positions include VP Capture, MicroTech; Senior Capture positions at Booz Allen, ManTech, Lockheed Martin, and CACI; Business Development/Strategic Planning at Lockheed Martin and Rockwell; and Spacecraft System Design Engineer, GE Aerospace. APMP presentations include "Keys to A Successful Capture”; "The Art & Science of Proposal Costing& Pricing”; "The Art of Winning A Best Value Competition”, "The Art of A Successful Win Strategy”, and "Keys to Successful Capture Management”; Panel Chair for "Successful Capture Strategy: The Art of Winning”, "Pricing to Win/The Art of Pricing”; and panelist on 2 Task Force panels/year.

 


 


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