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CAPTURE & BUSINESS DEVELOPMENT | Intermediate/Advanced

Thursday, May 28, 2015 | 2:20 PM - 3:20 PM
Cirrus

How to Develop Comprehensive and Compelling Win Themes

Bruce Morton, APMP Fellow
President, 2 Oceans Consulting

The presentation will address the art, science & process of developing comprehensive & compelling Win Themes to achieve a competitive advantage and a high probability of win. Presentation will identify recurring problems & current pitfalls in developing comprehensive & compelling Win Themes, and offer creative, new, and innovative approaches to successfully resolving these issues. The presentation will also discuss creative approaches and suggestions for reviewing Win Themes when serving as a Win Theme reviewer. The discussion will be interactive with the audience and actively solicit audience participation. It will use real life examples to address key strategic issues, address both new competitions & recompetes, and encompass the perspectives of large, medium, & small size businesses, both domestic & international. Takeaways will include specific suggestions and methodologies for consistently achieving a high probability of win.


Bruce Morton, APMP Fellow & President, 2 Oceans Consulting. Prior positions include VP Capture, MicroTech; Senior Capture Manager at Booz Allen, Lockheed Martin, & CACI; Director, Business Development and Strategic Planning at Lockheed Martin & Rockwell International; and Spacecraft System Design Engineer, GE Aerospace. APMP presentations include "Keys to A Successful Capture”; "The Art & Science of Proposal Costing & Pricing”; "The Art of Winning A Best Value Competition”, "The Art of A Successful Win Strategy”, and "Keys to Successful Capture Management”; Panel Chair for "Successful Capture Strategy: The Art of Winning”, & "Pricing to Win: The Art of Pricing”.

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Bruce Morton
Bruce Morton


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