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COMMERCIAL | Introductory Level

Wednesday, May 27, 2015 | 1:00 PM - 2:00 PM
Grand Ballroom B


Proposal Tricks from the Supermarket

Janneke Orriens, CF APMP
Director, Strategic Proposals NL


It happens to all of us: you only need to buy one item at the supermarket and end up buying a full bag of groceries. The supermarket industry has a long history of influencing customers. Responding to (latent) needs, creating a need and making us buy specific items. In this presentation, Janneke Orriens, Director, Strategic Proposals NL, discusses techniques that supermarkets use and shows you how to apply these techniques to your next sales proposal. Come and visit the Strategic Proposals NL supermarket and discover how much you can influence your client decisions: without them realising it is happening! 



Janneke Orriens, CF APMP, is Director and co-owner of the Dutch operation of Strategic Proposals. Prior to joining Strategic Proposals NL, Janneke worked at KPMG International. As a buyer, she successfully ran Global RFPs and negotiations. She served as the first CEO of the Dutch chapter of APMP. Janneke has a great track record, consistently attracting excellent feedback from senior executives, course participants, evaluators and proposal professionals alike.

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Janneke Orriens
Janneke Orriens


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