Wednesday, May 27, 2015 | 1:00 PM - 2:00 PM
Grand Ballroom B
Tricks from the Supermarket
Janneke Orriens, CF APMP
Director, Strategic Proposals NL
happens to all of us: you only need to buy one item at the supermarket and end
up buying a full bag of groceries. The
supermarket industry has a long history of influencing customers. Responding to
(latent) needs, creating a need and making us buy specific items. In this presentation, Janneke Orriens,
Director, Strategic Proposals NL, discusses techniques that supermarkets use
and shows you how to apply these techniques to your next sales proposal. Come and visit the Strategic Proposals NL
supermarket and discover how much you can influence your client decisions:
without them realising it is happening!
Orriens, CF APMP, is Director and co-owner of the Dutch operation of Strategic Proposals.
Prior to joining Strategic Proposals NL, Janneke worked at KPMG International.
As a buyer, she successfully ran Global RFPs and negotiations. She served as
the first CEO of the Dutch chapter of APMP. Janneke has a great track record, consistently attracting
excellent feedback from senior executives, course participants, evaluators and
proposal professionals alike.
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