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CAPTURE & BUSINESS DEVELOPMENT | Intermediate/Advanced

Wednesday, May 27, 2015 | 1:00 PM - 2:00 PM
Cirrus


News You Can Use: Turning Competitive Intelligence into Winning Strategies

Randy Richter
President, Richter & Company


Successful capture efforts require a detailed understanding of what your competitors can and will offer.  Gaining that knowledge requires both a clear definition of the information you need and a consistent, actionable process for gathering and analyzing it.  In this session, we'll describe how to use Key Intelligence Questions to improve your win rate, make better use of bid and proposal dollars - and even help you get more sleep!    



Randy Richter is President of Richter & Company, a Frederick, Maryland based competitive analysis and pricing strategy firm.  His knowledge and experience have helped hundreds of clients win and perform in today’s highly competitive marketplace.  Randy has been a highly-rated speaker at APMP events since 2010 – and he’s planned another useful and entertaining session in Seattle!         

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Randy Richter
Randy Richter


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