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SOFTWARE, GRAPHICS & TECHNOLOGY | Intermediate/Advanced

Thursday, May 28, 2015 | 3:50 PM - 4:50 PM
Cirrus


Guided Distraction: Create Gripping Graphics Based on Human Cognitive Processes

Frank Russo
Principal Director, FedConsultants.com


William "Bill" Allen
Co-founder, The Proposal Network LLC

We live in a constant state of sensory overload with the internet, mobile devices, and social  media constantly vying for our attention. Evaluators are no less susceptible to this overload of information. With proposals getting ever shorter, communicating our message effectively to a distracted audience can be a difficult process. This session will explore the science and psychology of the human cognitive process and  how we can build exceptional graphics that set our proposals apart from the competition. Attendees will learn how concepts and solutions can be represented clearly by taking advantage of the strengths of visual perception, while avoiding all its weakness. Graphic techniques are explored that match the human thought process and create guided distractions that cut through information clutter and lead to favorable proposal evaluations.



Frank Russo. Over 25 Years of Federal business development experience. Twenty-five years as proposal professional and business development executive. Mr. Russo has held C-level positions at two multinational multi-billion companies as a Business Development Executive. His efforts at both organizations directly contributed to over 100% business unit revenue growth during his tenure. Served as capture manager and/or proposal manager on over 500 proposals ranging from under $1 million to over $1 billion.

William "Bill" Allen. Over 25 years of Federal and commercial business development and operations management experience. Bill Allen is the co-founder of The Proposal Network LLC, a management consulting, proposal development, training, and document design company supporting customers serving both the Government and commercial customers. Prior to joining TPN, Mr. Allen gained over 20 years of experience in both operations and business/solutions development. He is also a Six Sigma Black Belt.

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Frank Russo
Frank Russo


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