Wednesday, May 27, 2015 | 2:20 PM - 3:20 PM
Grand Ballroom B
Your Proposal a Winner by Putting on the Client’s Hat: Responsive, Persuasive
Content meets Page ArchitectureTM
Visual Communication Strategist, Nancy Webb Graphic Design
Beverley Sinclair, CF APMP
To stand out, a proposal must be more than compliant—it must
be client-focused. But what does that really mean? And what can a proposal team
do to create content and page layouts that are more client-focused? This
session introduces tools and techniques that will help you put the interests,
values, and needs of the client first, from both written and visual
We’ll discuss what needs to happen during the communication
process to ensure your message is successfully delivered, and how people take
in information so you can accommodate hard-wired predispositions and
You will learn how to:
- Identify and respond to unstated information requirements
and understand the complexities of the communication process.
- Create pages that support and enhance your message by
understanding visual (vs. verbal) communication and communicating more
effectively through Page ArchitectureTM.
Become more client-focused.
Webb is a Visual Communication Strategist and owner of Nancy Webb Graphic
Design. For over 25 years she’s created identity systems, collateral, and
books—and developed design directions and long-term strategies—for a wide
variety of clients. Her unique blend of expertise in branding and books, and
her immersion in text design, have proven ideal for proposals. Her passion for
helping businesses improve their own visual communication fuels her
enthusiastically received seminars and trainings.
Sinclair, CF APMP has been writing, editing, and managing proposals for more
than 25 years, helping clients win new business in highly competitive
environments in Hong Kong, Italy, France, and Mexico, as well as in the US and
Canada. She has taught proposal development and business and marketing
communications courses at the University of Ottawa, the Schulich School of
Business Executive Education Centre, Technology Training Corp., H. Silver and
Assoc., and in-house at client sites.
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