SOFTWARE, GRAPHICS & TECHNOLOGY | Intermediate/Advanced

Better Than Average: On Becoming a Thought Leader

Thursday, May 26, 2016 | 2:20 PM - 3:20 PM | Back Bay C

Betsy Blakney

Have you ever wondered how some of our peers became thought leaders? You can become one, too, by managing your brand and becoming a visible expert℠. We’ll define what ‘thought leadership’ is; describe the steps to take to increase visibility, credibility, and influence, while examining tips and tools to help you find your voice and build a following. With the right mindset, skillset and network, you can be sought after for your knowledge and wisdom, just like the professionals profiled ─ some well-known experts in business development, others quietly becoming industry stars. 

A member since 1996, Betsy Blakney, CPP APMP Fellow, is a past APMP International CEO, COO, board secretary, eastern regional representative, and a former APMP-NCA president. As a CACI director of proposal management, Betsy leads a team of six proposal managers and facilitates proposal writing, capture and recompete courses. She also serves as an APMP certification mentor, facilitates the Quick Start Practitioner Workshop at Bid & Proposal Con, and co-authored the APMP Industry Glossary of Terms.

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