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2011 Conference Schedule
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22nd Annual APMP® International Conference & Exhibits
Sheraton Downtown, Denver, Colorado
31 May - 3 June 2011

Download the Conference Brochure with the final schedule, abstracts and biographies.

Tuesday, 31 May

Time Event
0800 Preconference Workshop
APMP-Foundation™ Level Accreditation Coaching & Exam
Preconference Workshop:
Billion Dollar Proposal Graphics
Preconference Workshop:
Wordman's Microsoft Word for Proposal Professionals
Preconference Workshop:
Applying Sun Tzu to Winning Proposals: Observe, Orient, Decide, Act (OODA)
Preconference Workshop:
APMP-Practitioner™ Level Accreditation Coaching & Exam
 
1430 Chapter Officers' Meeting
1600-1730 First Time Orientation  
1630 Registration
1800-1930 Reception. Keynote Speaker: Dr. Tom Sant
Recognize new APMP-Foundation™ Level accreditation

Wednesday, 1 June

Time Event
0700 Continental Breakfast and Registration
0800 Welcome and Opening Remarks
0830 Keynote Speaker: Dr. Chet Richards
0920 BREAK
Tracks Executive Track 1. Waging War/ Offensive Strategies: Long-Term Positioning/ Marketing & Opportunity Analysis 2. Energy: Committing to Pursuing the Opportunity 3. Weaknesses & Strength: Capture & Proposal Planning 4. Maneuvering, Key Variables & Terrain: The Maturity & Readiness of our Proposal Process Conversation Series
0930

Strategy and Winning
Dale Luddeke, EVP, Business Development, CACI

APMP Government/ Industry Task Force The Market Assessment Solution
Geren Williams
The Art of War (Proposals): The Proposal Battleplan
Betsy Cummings
A Strategic Approach to Asking RFP Questions
Jeff Leitner
The Element of Surprise
Dr. Chet Richards
1020 BREAK BREAK
1030 How Smart Executives Help Their Teams Win
Dr. Tom Barrett, Principal, Tightrope Communication
From Gate Review to War Council: Strategic Advance
Brooke Crouter
Winning First: Developing Actionable Intelligence
Randy Richter
Top 10 Activities You Must Do to Improve Your Chances of Winning
David Bol
Knowing Your Enemy
Ron Schneider
1130 LUNCH. Guest Speaker: Phillip Michler. Fellows Induction
1300 Executive Panel: Dale Luddeke, Dr. Tom Barrett, Gil Guarino, Bob Lohfeld, Stephen Shipley
Moderator: Eric Gregory
1350 BREAK
1400 Waging the Capture Management War
Gil Guarino, EVP, Transformation Solutions Group, CACI
Win (Change) or Go Home!
Brad Douglas
International Bidding:
Waging War in Australia: Why Bid Downunder?
Nigel Dennis 
Life's a Pitch: Applying Military Theory to Bid Management 
Peter Brennan
Asymmetric Warfare: The Unknown Enemy
Sarah Wiseman
The Art of Winning a Best Value Competition
Bruce Morton
Using Best Practices to Build Your Production Battles
Brianna Coleman
Offensive Strategies
Steve Shipley
1450 BREAK BREAK
1500

What BD Kings and Generals can Learn from "The Art of War"
Steve Shipley, CEO, Shipley Associates

The Art of the Wargame (Black Hat Review)
Patricia Brosey
The Best Laid Battle Plans…
Marlene Slusser

The Art of the Retreat: Deciding to No Bid
Lawana Joyce Loegel

 

Proposal Language
Larry Newman
1550 BREAK
1600-1700 Winning on The Death Ground: Eric Gregory

Thursday, 2 June

Time Event
0700 Continental Breakfast
0800 Welcome and Announcements
0810 Keynote Speaker: Rear Admiral Pat Moneymaker, USN. Ret.
0900 Acknowledgement of Sponsors
0920 BREAK
Tracks 1. Waging War/ Offensive Strategies: Long Term Positioning/ Marketing & Opportunity Analysis 2 Energy:
Committing to Pursuing the Opportunity
3. Weaknesses & Strength:
Capture & Proposal Planning
4. Maneuvering, Key Variables & Terrain: The Maturity & Readiness of our Proposal Process 5. Attack by Fire & Employment of Secret Agents: Proposal Development & Post Submission Activities Conversation Series
0930 Intelligence Preparation of the Market Space
Richard Caldwell
Beyond "It’s Strategic": Effective Qualification
Jon Williams
Just Say No
APMP Cost Analysis Task Force Panel
The Art of Virtual Proposal Team Management
Neil Evans
Their Uniforms are Blue, Black, Green, Pink and Red
Ed Alexander
Innovative Capture Strategies
Bob Lohfeld
1020 BREAK BREAK
1030 OODA Loops: The Art of Decision Making
David Dickerson
Using Customer Musts to Drive Your Campaign
Steve Hennessy
Presenting to Win: The Art & Science of Orals
Ron Ralston and Tom Barrett
Ghosts or Hobgoblins?
Wendy Frieman
Color Team Reviews
Ed Alexander
1130 LUNCH: Guest Speaker: Steven Myers. Awards Presentation
1300 Weapons of Mass Proposals: Tools to Ignite
Heather Gray & Alex Napoli
Strategic Initiatives: An Opportunity to Enlist
Bobbie O’Brien
Risk and Response
Brenda Crist
Storyboarding
Tony Birch
Winning the Battle with Strategic Document Design
Christine Menna
 
1350 BREAK BREAK
1400 Navigating Proposal Landmines Offensively
Joanna Howell
Arming for a New Proposal Battlefield: The Art of Proposals in a Paperless World
Mitch Boretz
Worth the Effort: Offensive Strategic Teaming
James Smith
Waging War: Knowledge is the Essential Weapon
Peggy Steele
Proposal Document Layout
Dick Eassom
1450 BREAK
1500 Knowledge Management in the BD Lifecycle
Gillian Dionne
Attacking an Incumbent: Combat Behind Enemy Lines
Bob Reynolds
Rapid Team Development
BJ Lownie
The Final Battle: The Proposal Presentation
Christopher Kälin
Winning NASA Space Exploration Missions
Ejner Fulsang
Proposal Graphics
Mike Parkinson & Colleen Jolly
1550 BREAK
1600-1700 Panel: Proposal Pioneers and Today's Warriors: Briana Coleman, Christopher Kälin, Bob Lohfeld, Steven Myers,
Stephen Shipley and Olessia Smotrova-Taylor.
Moderator: Dick Eassom

Friday, 3 June

Time Event
0700 Continental Breakfast
0810 Welcome and Announcements
0820 General Session: The Future of APMP: Betsy Blakney, APMP CEO, and Rick Harris, APMP Executive Director
0920 BREAK
Tracks 1. Waging War/ Offensive Strategies: Long Term Positioning/ Marketing & Opportunity Analysis 2 Energy: Committing to Pursuing the Opportunity 3. Weaknesses & Strength: Capture & Proposal Planning 4. Maneuvering, Key Variables & Terrain: The Maturity & Readiness of our Proposal Process 5. Attack by Fire & Employment of Secret Agents: Proposal Development & Post Submission Activities Reserved for Repeat Presentations
0930 Building a Global Proposal Management Strategy
Jamie Ninneman
Consultants: Delivering the Winning Blow (or not)
Amy Jackson
Maneuvering Proposal Projects on the Commercial Battlefield
Robin Davis
Proposal/ Management Leveraging SharePoint
Joan Muschamp
Leverage App Maven’s Secret Ammunition: Tools...
Beth Wingate
1020 BREAK BREAK
1030 Federal Contracting Legislative & Regulatory Update
Neal Couture
Getting the Win by Breaking the Rules
Kathryn Schwarm & Dani Garcia
The Art of Proposal: Enduring Plan Essentials
Thomas Harmon
The Emperor's New Clothes: Graphics that are "Prêt-a-Porter"
Colleen Jolly & Mike Parkinson
1130-1200 The Art of Victory: Epilogue

Conversation Series

We are running some sessions in parallel with the tracks that will be significantly less formal than presentations and will allow close interaction with key experts on a wide variety of business acquisition topics. These conversations are not competitive with the Tracks, but allow those who want to participate in small group gatherings to avail themselves of the opportunity.
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