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2016 Conference Sessions
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Maximizing Your Proposal Library to Support Marketing Activities

Friday, May 27, 2016 | 2:20 PM - 3:20 PM | Back Bay AB

Mary Corbett
Proposals consist of components that are edited to fit the opportunity and are combined into a compliant document. Through the process of creating a proposal, hundreds of pieces of "raw" content are created. Many proposal professionals are asked to support marketing activities, but deadlines rule, and valuable content usually stays hidden within the native document.  This session will examine how to extract content and format it into an attractive, ala carte e-brochure that can be used for marketing activities. Participants will see a complete e-brochure library bundled into different deliverables in real-time.

Mary Corbett is a Shipley-trained proposal writer with 24 years' experience responding to RFPs in both the commercial and government sectors. She has significant experience in the A/E/C and IT staffing industries. Over the past five years, she has managed more than 200 government proposals for audiences, including the VA, DoD, FAA, DHS and USDA. A twice-published author, Mary's work has been featured on The Today Show, Fox News, and other media outlets.

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