SOFTWARE, GRAPHICS & TECHNOLOGY | Intermediate/Advanced

Where Content is King – Optimizing Your RFP Responses

Friday, May 27, 2016 | 10:00 AM - 11:30 AM | Back Bay AB

Tammy Dungan

Ellen Bossert

In this session Tammy Dungan, implementation and training manager at Proposal Software will share best practices on creating and maintaining proposal content that’s accurate, up-to-date, and easy to access when preparing RFP Responses. By optimizing content that gets used on a repeatable basis, proposal writers can become more efficient in responding to standard RFP questions, allowing more time for SMEs to focus on more complex, business-winning responses. Ellen Bossert, vice president of marketing at Proposal Software, will then share real-world applications of these best practices and the positive outcomes Proposal Software’s commercial customers have achieved as a result.

Tammy Dungan is an implementation and training manager at Proposal Software, providing new client implementation, software support, training, and continuous customer service for Proposal Software since 2006.  Tammy has successfully managed large scale professional services projects for some of the top Fortune 100 companies creating new efficiencies utilizing our software. During Tammy’s prior tenure at ING Investment Management she worked closely with Proposal Software to develop the financial version of our software that is currently used by more than 50% of our client base.  As a Content Manager and Proposal Writer she was also intricate in onboarding new employees, restructuring proposal content, and incorporating new workflow efficiencies for their global RFP team. Tammy received her B.G.S. in 2002 with a major in Business from Eastern Connecticut State University.

Ellen Bossert is vice president of marketing at Proposal Software, where she is responsible for all corporate and product marketing, and communications. Ellen brings 15+ years strategic marketing and branding expertise, with experience leading marketing, product management and client services for B2B technology companies, and providing account management services for B2B and B2C clients on the advertising agency side. Prior to Proposal Software, Ellen was vice president of marketing at I-Behavior, Inc., where she managed the company’s rebranding and repositioning which was instrumental in preparing the company for acquisition. Before joining I-Behavior, Ellen was a senior account director with the Sterling-Rice Group, a strategic marketing consulting agency, where she managed the firm’s technology and biotech clients. Ellen graduated from the University of Wisconsin-Madison with a degree in Marketing and a certificate in International Business.

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