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2016 Conference Sessions
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CAPTURE & BUSINESS DEVELOPMENT | Intermediate/Advanced

To Bid or Not to Bid…That Is the Question

Friday, May 27, 2016 | 1:00 PM - 2:00 PM | Fairfax AB

Marina Goren
With increased competition and B&P budgets getting tighter, bid/no bid decisions are becoming more and more important and frequently harder to make. Using real-life case studies, this presentation illustrates lessons learned from bid/no bid decisions.  The audience will participate throughout the presentation, making bid/no bid decisions real time after being presented with the facts of each case study and explaining their rationale. This highly interactive presentation will leave attendees with plenty of food for thought next time they are faced with the question: "To bid or not to bid?”

Marina Goren
, president/CEO of Smart BD Consulting, is a business development professional with a proven track record of winning over $4B. She has grown her company to serve 20+ clients (including Dell and SRA/CSC) and boasts 100 percent of return business.  Prior to starting her own company, Ms. Goren was a vice president of business development at ASRC Primus and was instrumental in growing the company from two to over 1,600 full-time employees in five years.

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