The Science of Persuasion: Why Is It So?
Friday, May 27, 2016 | 3:50 PM - 4:50 PM | Commonwealth
|PROFESSIONAL DEVELOPMENT | Intermediate/Advanced
weapon in the proposal writer’s armory is ‘persuasion.’ Structure, language, graphics, layout and
evidence are all used to convince clients to select an offer. But what is
persuasion, and why does it work? This
presentation discusses the psychology of persuasion – what really influences
people and their decision-making; the thinking process – who is more likely
to be persuaded and why; the persuasive effects of language; the impact of
layout; and persuasive words and fonts. Attendees will learn how to apply
persuasion for maximum effect.
combines more than 25 years in the Australian Defence Industry,
including a variety of proposal roles, with 6 years as a full-time proposal
consultant working across a wide range of industries. Now a director of Bid Write, David’s
passion is helping businesses understand and articulate their competitive
advantages and discriminators in all bid situations.
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