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Software, Apps, Graphics, Production & Proposal Tools

Tuesday, May 27, 2014 | 2:20 PM - 3:20 PM
Sheraton 1

Chasing the Magic App: The Future of Proposal Development Technology

BJ Lownie, CPP APMP Fellow
Founder and Managing Director,  Strategic Proposals

Chris Tratar
Vice President of Product Marketing, SAVO

Creating a compelling, high-quality proposal is critical to winning new business. Yet, technology hasn’t kept up with the needs of proposal professionals. 78% of companies still manually create and customize proposals based off a template or existing proposal. But what if there was a magic app that made creating proposals easier and more efficient? Would it finally go beyond providing access to information and support the many other tasks involved in proposal development? What does the future of proposal development look like? How will technology drive the evolution from the static documents of today, and how soon can we expect to get there? In this session, industry thought leader BJ Lownie will team up with SAVO tech expert Chris Tratar to discuss the future of proposal management solutions and reveal:

  • Key industry and technology trends that shape proposal development
  • What the proposal of the future looks like
  • What the end-to-end process looks like for creating this proposal.


BJ Lownie
is truly "passionate about proposals.” With 30+ years’ experience in the proposal arena, he has worked on 100s of proposals, had 1,000s attend his presentations and is a recognized thought-leader on proposal development. A founding member, accredited Professional and elected Fellow of the Association of Proposal Management Professionals (APMP), BJ is the co-author of the popular proposal blog, "The Proposal Guys”.  Along with Jon Williams, he wrote and published, "Proposal Essentials.”


Chris Tratar is vice president of product marketing for SAVO, the market leader in sales enablement, where he is responsible for setting product strategy. With more than 15 years' experience in the enterprise technology industry, he has been deeply involved in every aspect of sales enablement – from creating and managing marketing content, to providing sales training and supporting the completion of RFP responses and creating proposals. .

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BJ Lownie
BJ Lownie
Chris Tratar
Chris Tratar


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