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2016 Conference Sessions
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SOFTWARE, GRAPHICS & TECHNOLOGY | Intermediate/Advanced

Looking Good: How to Effectively Design by Committee

Friday, May 27, 2016 | 10:00 AM - 11:30 AM | Commonwealth

Samantha Corey
All too often, after a writer has provided pages of written text, the content is redlined with "ADD MORE GRAPHICS!" and so drawings are hastily thrown in as the team battles in a high-pressure environment. How do you get the group working together? In this interactive workshop, attendees will learn a methodology for breaking down content as a team to discern the valuable, customer-focused messages that map to evaluation criteria. Attendees will have a live-action opportunity to design by committee and demonstrate successful ways to lead teams to produce cohesive, focused graphics that directly respond to customers' needs.

Mary Ellen Amade Melkumian, CP APMP, is  a Proposal Manager at Northrop Grumman Electronic Systems.

Samantha Corey, CP APMP, joined Northrop Grumman six years ago as a proposal manager. She is responsible for facilitating capture strategy development and managing the proposal response process for Sector and Corporate Priority Win efforts across multiple divisions.  Her focus is on generating customer-focused strategies, challenging teams to prepare solid business cases for internal customers and delivering compliant, compelling proposals.

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