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2016 Conference Sessions
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World Domination: The Art of Successful Capture Management

Friday, May 27, 2016 | 3:50 PM - 4:50 PM | Fairfax AB

Bruce Morton
Address the art and science of capture management to achieve a high probability of win with emphasis on the latest trends, best practices, and recurring problems and pitfalls and successful approaches to resolving them. Typical recurring problem areas include developing comprehensive and compelling win themes to achieve a competitive advantage, and insight and understanding of pricing strategy. This presentation will use real-life examples, address both new competitions and recompetes, cover single and multiple award ID/IQ opportunities, and encompass the perspectives of large, medium and small businesses, domestic and international. 

Bruce Morton, APMP Fellow and president for 2 Oceans Consulting, held prior positions as vice president of capture, MicroTech; senior capture manager, Lockheed Martin; senior business development, Lockheed Martin & Rockwell; and spacecraft system engineer, GE Aerospace. Bruce has been an APMP presenter each year since 2007 leading sessions such as Successful Capture Strategy, Art & Science of Proposal Costing & Pricing, Art of Winning a Best Value Competition, and Art of a Successful Win Strategy. 

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