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Shipley Associates - Capturing Federal Business
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Shipley Associates Capturing Federal Business

Retail Price: $1295

APMP Member Price: $1095 Save $200!

Who Should Attend:

Capture Managers
Senior Executives
Program Managers
Sales & Marketing
Business Development


Workshop Manual
Shipley Proposal Guide

This interactive workshop builds practical skills through lecture, discussion, simulations, and exercises. While learning a proven capture process, participants learn to use tools and disciplines to develop winning strategies and then implement those strategies through their capture teams by:

  • Understanding the customer's buying problems, value considerations, and selection process
  • Analyzing the customers environment, needs, and requirements
  • Using proven methods to assess competitive positions with the customer
  • Building strategies that maximize win probability
  • Learning to turn strategies into actions that drive to the win

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