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Shipley Associates - Identifying Discriminators & Creating Effective Theme Statements
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Shipley Identifying Discriminators and Creating Effective Theme Statements

Retail Price: $89

APMP Member Price: $69 Save $20!

Who Should Attend:

  • Proposal Contributors

This online, self-paced module helps you understand the importance of identifying customer needs and creating discriminators for selling your solution. You learn how to turn these discriminators into effective, customer-focused theme statements for your proposal.

Topics include:

  • Defining what a discriminator is (both positive and negative)
  • Identifying discriminators that focus on your people, experience, performance, and understanding of the customer’s business
  • Developing short and concise theme statements (proposal, volume, and section) that tie your unique discriminators to the customer’s critical needs

You will have access to the course for 1 year along with online access to sections of the relevant Shipley Proposal Guide.

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