Re-Engineering the Engineering Proposal
Friday, May 27, 2016 | 1:00 PM - 2:00 PM | Republic
|CAPTURE & BUSINESS DEVELOPMENT | Intermediate/Advanced
two-year project with a Fortune 100 global engineering firm, the presenters
undertook a systematic process to reinvent the firm’s proposals and change
its culture. Key factors in the
project included the assessment of the proposals being submitted, interviews
with field sales personnel and customers, workshops to identify new processes
and content, development of content libraries and new design templates, and
training. This session showcases this
comprehensive effort and how it has resulted in increased wins in a tough
market and strong customer satisfaction scores.
college professor, standup comic, and founder of two successful firms, Dr.
, CF APMP Fellow, has had a revolutionary impact on the way business people
communicate. Named the world's
foremost authority on winning sales proposals by the American Management
Association, he is the author of the best-selling Persuasive
Business Proposals, and he also wrote The Giants of Sales and The Language of Success.
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