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2016 Conference Sessions
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Hashtags, Mentions, Endorsements? Oh My! How to Use Social Media to Build Your Personal and Corporate Brand

Thursday, May 26, 2016 | 10:00 AM - 11:30 AM | Back Bay AB

Beth Wingate
Social media is here to stay, and you need to understand how to leverage it to communicate effectively with your peers and to build your "brand." Join this session to learn how to use social media to promote your objectives, which platforms provide the best exposure to build thought leadership, strategies for participating in and building communities of interest, best practices for creating effective content, suggestions for developing effective titles that get your posts read, and ways to use analytics to refine your interactions and content creation strategy. You’ll walk away with your personal "next steps" social media checklist.

Beth Wingate, aka AppMaven, is a CF APMP Fellow. She’s the managing director at Lohfeld Consulting. She has more than 25 years’ proposal development, management, training and communications experience, managing proposal centers for Lockheed Martin and MSD, and training and mentoring proposal and BD staff in industry best practices. Beth manages social media, branding, content strategy and marketing for Lohfeld Consulting.

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