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BradDouglas

Brad Douglas, CF APMP Fellow (Class of 2021)

Executive Vice President, Global Strategy
Shipley Associates

Bio

As EVP of Global Strategy, Brad oversees the global business development and operations of Shipley's worldwide business. He also leads Shipley's Training and Professional Development Practice, overseeing the online and in-person instructor-led training as well as the on-demand, self-paced training courses. Brad has managed large complex pursuits, proposals, and teams in a variety of market segments. He authored the Shipley 3-part Playbook series specifically targeted for Proposal Managers and Writers and Capture Managers. He has held many positions at Shipley, including President & CEO.

Prior to joining Shipley in 1990, Brad worked in the private learning and education market, where he led teams of technical university professionals in operations, admissions, and marketing.

Brad and his wife reside in Utah, where they are active in the community and church. They enjoy the outdoors, sports, travel, and recreation of all kinds and are proud grandparents of 12 grandchildren.

What does being an APMP Fellow mean to you?

Belonging to a professional community where professional development and knowledge sharing is a priority is an honor. I'm grateful for APMP's recognition of the contributions I've made to help the association pursue its mission and apply its values.

What's your best memory from attending an APMP event?

Participating in the Bid & Proposal Conference (BPC) Europe in Amsterdam in March of 2020 is extremely memorable. The world was on the front-end of a global pandemic - nobody felt completely safe. Yet, we pressed on. The conference will forever be memorable - everything from the amazing presentations to the care and concern attendees and leadership demonatrated for one another. The months that followed changed the world.

What advice do you have for a proposal professional entering our field?

Jump in. Don't tiptoe into the profession. Learn by doing. Find a mentor. Add value and be trustworthy.

This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.
Brittany Guzman
Brittany Guzman, CF APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
Being an active APMP certified practitioner allowed me to recognize my hidden potential multifold (40u40, BPC Awards, BPC Speaker) and give back to the profession through the APMP community.
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Karthik Koutharapu, CP APMP
The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.
Mayura
Mayura Ravishankar, Proposal Associate
Acquiring this micro-certification allows me to expand my aperture regarding the collaboration between capture and proposal management to develop more robust, customer-centric Executive Summaries for future pursuits. It allows me to advance my skill set, evolve my knowledge, and reflect my commitment to continuous learning.
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Stephen Yuter, ES-M APMP
With this micro-certification and digital badge, I signal to my bid team and stakeholders that I am familiar with this topic. They can use me as their contact and "sparring partner," independent of RFPs.
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Norbert Thiemermann, CPP ES-M APMP
The time was a good investment, and I expect to reap benefits now and in the future!
Kelly Erickson
Kelly Erickson, CF APMP
The Executive Summaries Micro-Certification exam was easy to follow and clear in what was required. I found the learning materials to be very informative, and they will be a great tool to use while in the exam and for future executive summary tasks.
SarahChapman
Sarah Chapman, CP ES-M APMP
APMP is an organization full of hardworking, enthusiastic professionals who are dedicated to promoting their industry and practicing their craft.
HeatherFinch
Heather Finch, CF APMP
APMP has been instrumental in my success and has given me a framework in which to coach and mentor the bid and proposal stars of the future.
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Ceri Mescall, CPP APMP