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Double Your Win Rate: Put H2H in B2B (APMP Webinar)
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 Export to Your Calendar 4/10/2019
When: Wednesday, April 10
11am Eastern U.S.
Contact: APMP Member Services

Online registration is available until: 4/10/2019
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The world of formal RFP responses has devolved into a focus on the thing –the product or service. Through the application of neuroeconomics, we can restore the human to human connection and produce a doubling of competitive win rate.

IMPORTANT: You must register at least one hour prior to a webinar, to ensure you receive the registration link from GoToWebinar in time. If you register after this threshold, you may receive the link in time, however there is no guarantee. Regardless, you will receive an email with a link to watch a recording of the presentation, a few hours after the webinar happens.

Neuroeconomics – cognitive psychology, neuroscience and behavioral economics

Understanding the way human brains actually make buying decision, allows us to remember that a good proposal is more than the mechanics of compliance, rather it is the artistic sculpting of compelling narratives.

Top Takeaways

  • All proposal evaluators have underlining fundamental human and business concerns
  • Humans make buying decisions under risk and uncertainty
  • Knowing the art and science of decision making produces winning proposals

Target Audience

  • High tech industries
  • Complex sales, extended sales cycle
  • Business to Business, Business to Government, Government to Government
  • Proposal Managers, Capture Managers
  • Tech writers, editors
  • Graphic designers


Jeff Goldfinger, CF APMP
Xtra Mile Training & Development

Mr. Jeff “Goldy” Goldfinger has over 35 years in the aerospace and defense industry. Accomplished proposal manager with an 82% win rate (which is more than double the A&D average).

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