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Double Your Win Rate: Put H2H in B2B (APMP Webinar)
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When: Wednesday, April 10
11am Eastern U.S.
Contact: APMP Member Services

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This webinar occurred April 2019. Click here to access a recording.

The world of formal RFP responses has devolved into a focus on the thing –the product or service. Through the application of neuroeconomics, we can restore the human to human connection and produce a doubling of competitive win rate.

Neuroeconomics – cognitive psychology, neuroscience and behavioral economics

Understanding the way human brains actually make buying decision, allows us to remember that a good proposal is more than the mechanics of compliance, rather it is the artistic sculpting of compelling narratives.

Top Takeaways

  • All proposal evaluators have underlining fundamental human and business concerns
  • Humans make buying decisions under risk and uncertainty
  • Knowing the art and science of decision making produces winning proposals

Target Audience

  • High tech industries
  • Complex sales, extended sales cycle
  • Business to Business, Business to Government, Government to Government
  • Proposal Managers, Capture Managers
  • Tech writers, editors
  • Graphic designers


Jeff Goldfinger, CF APMP
Xtra Mile Training & Development

Mr. Jeff “Goldy” Goldfinger has over 35 years in the aerospace and defense industry. Accomplished proposal manager with an 82% win rate (which is more than double the A&D average).

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