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Truly Compelling Executive Summaries (APMP Webinar)
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When: Wednesday, April 15
11am Eastern U.S.
Presenter: Christopher S. Kälin, CPP APMP Fellow, Managing Partner of CSK Management
Contact: APMP Member Services

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This webinar occurred April 2020. Click here to access a recording.

What You'll Learn

Are you looking for easy-to-follow guidelines for writing truly compelling executive summaries? Then, this webinar is just for you. This webinar is for all those who regularly write executive summaries. It provides you with all the know-how for writing well-structured, easy-to-read and finally convincing management summaries. Get your customer's YES in the most read section of your proposal document!

Key takeaways

  • Understanding the readers and their needs and how they actually look at your summary
  • Applying the 5-box structure for compelling summaries
  • Using the right language
  • Systematically checking quality
  • Tips and Tricks

Target audience

All those involved in writing executive summaries:

  • Bid/Proposal/Tender Managers
  • Sales Representatives, Key Account Managers
  • Pre-Sales Representatives


Christopher S. Kälin, CPP APMP Fellow
Managing Partner of CSK Management
Author of 'The Ultimate Bid and Proposal Compendium'

Christopher S. Kälin is a global authority on bid and proposal management and author of "The Ultimate Bid and Proposal Compendium’.

He is the Founder and Managing Partner of CSK Management. He has worked with companies around the world to improve success rates, generating over 50 billion dollars in business across many industries, including IT, telecoms, defence, transportation, financial industries, event organisation, gambling and business outsourcing.

He was co-founder and chairman of the German-speaking APMP chapter and Regional Director for Europe/Africa. He is APMP-certified at Professional Level (CPP APMP) and is an APMP Approved Trainer. In 2013, he received the prestigious Fellows Award. He is also a well-received speaker at business development conferences and sales conventions around the globe.

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