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APMP UK: The Impact of Knowledge Bases and Pre-written Content on Winning
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APMP UK: The Impact of Knowledge Bases and Pre-written Content on Winning

When: Tuesday 12 November 2019
18:00 - 20:00
Where: etc.Venues, Garfield House
86 Edgware Road
London W2 2EA
United Kingdom
Presenter: Graham Ablett CPP APMP, Director - Strategic Proposals

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We’ve always known that a library of well-written, re-useable proposal content – perhaps within a dedicated software tool – makes organisations more efficient at bidding. Why scurry round looking for answers to frequently asked questions, when they could be available at the touch of a button? It seems logical that well-written, up-to-date content will raise proposal quality – and that win rates will also improve as a result. And while we’ve seen plenty of anecdotal evidence that this is the case, there’s never been much solid evidence to prove that this really is true.

Until now. Our previous white paper, ‘How the best win’, showed that there’s a striking correlation between companies’ proposal capabilities and their success rate. That’s based on our free online Proposal Benchmarker tool, completed by more than 500 organisations in the past two years. We’ve now dipped into the data to look specifically at the link between proposal knowledge bases and winning. Guess what? There’s also a direct link! So if you don’t have a library of pre-written content – or it’s full of outdated material – read on!

This research will give you the evidence you need to go beyond anecdotes and gut feel, and prove why you need to get a grip on this critical aspect of proposal development.

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