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Winning Language: How Do You Write to Win?
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Winning Language: How Do You Write to Win?

When: 22 January 2020
Where: Mercure Manchester Piccadilly Hotel
Portland Street
Manchester, England  M1 4PH
Presenter: Amy Zhuravkina, Founder, Winning Language Limited

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How do you communicate with clients in the most compelling way? How do you sound different to your competition? How do you sound human? We will focus on three things:

  1. The client experience. And how technology is changing the way clients absorb information.
  2. Your language – spoken and written. Why are responses so often long, boring and hard to understand? And what can we do to change it.
  3. People buy from people. So, how can we sound more human, particularly with ever more restrictive word and page counts?

You will leave this session with simple, practical techniques to be clearer, more concise and more compelling in your writing and pitching.

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